Date: May 22, 2020

Author: Counteractive Media

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What is your business’s roll-out plan for after Covid- 19?

What is your business’s roll-out plan for after Covid- 19?

During the Covid-19 pandemic, businesses have taken a financial strain and many have taken drastic steps to ensure their businesses remain open.

We need to ensure that we have a fool proof strategy in place to ensure our businesses can restart after the lockdown period.

Here are a couple of strategies that can be implemented in your business:

1) Invest in your relationships with your clients

Focus on your best current customers instead of investing a large amount of money to attract new clients. When you create the best results and experience for your existing customer base, they will want to do more business with you and become an important referral source of new clients as well.

2) Be prepared for the possible loss of clients

Very often, businesses are not prepared to deal with the unexpected loss of their biggest client or contract. You need to be ready for the possibility that a client may fall away for a period of time. Does your business have a back-up plan in case this happens?

3) Focus on your finances

The numbers tell you the truth about your business and you need to embrace them. Solid financial management is vital for ensuring your company is ready to weather an economic downturn.

4) Conduct regular checkups

Instead of entering crisis-management mode once a recession hits, use every opportunity to gauge the health of your business. Use your financial data to guide how you build efficient teams, foster new leadership and support your employees’ well-being. Your breakeven point is a good start, but a good cash flow projection can also help you understand where you currently stand and can see yourself standing in the months to come. Those that are proactive, rather than reactive, may get better results.

Recessions are unavoidable, but if you plan ahead, your business can survive and grow stronger as a result.

To learn more about how to protect your company from any disaster situation, have a look at our website or contact us for more information.

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